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Marketing Marketing Automation Architect (US) at American Healthtech, a PointClickCare Company

Designs and implements marketing automation strategies and technical solutions using Adobe Marketo Engage to support marketing operations and analytics teams.

Senior Remote Posted about 14 hours ago RemoteFirstJobs Product
What this role involves

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

**Travel to Office expectations**

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary:

The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data-driven customer engagement across the buyer lifecycle. The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation.

Key Responsibilities:

  • Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
  • Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
  • Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
  • Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
  • Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Required Skills & Experience:

  • Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
  • 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.
  • Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
  • Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
  • Demonstrated success establishing platform governance, standards, and operational best practices.
  • Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
  • Adobe Marketo Engage Certified Expert certification required or strongly preferred
  • Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Preferred Experience:

  • Salesforce certification considered an asset.
  • AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.
  • Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.
  • Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.

$159,000 - $177,000 a year

At PointClickCare, base salary is one of the many components that make up our total rewards package. The US base salary range for this position is $159,000 - $177,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all US locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

#LI-TW1

#LI-Remote

PointClickCare Benefits & Perks:

Benefits starting from Day 1!

Retirement Plan Matching

Flexible Paid Time Off

Wellness Support Programs and Resources

Parental & Caregiver Leaves

Fertility & Adoption Support

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.

When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.  If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]

PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Associate Director, B2B Strategy at Wpromote

Lead B2B marketing strategy for enterprise clients by developing integrated go-to-market strategies that align media, operations, and revenue outcomes.

Senior Remote Posted about 14 hours ago RemoteFirstJobs Product
What this role involves

The Role

As the Associate Director of B2B Media Strategy, you will lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes. You’ll shape integrated go-to-market strategies that connect media, operations, and revenue alignment—ensuring impact from first impression to closed-won revenue.

Key areas of focus include:

  • Media strategy: Optimize media mix, audience segmentation, creative alignment, and measurement using advanced B2B martech, adtech, and datatech.
  • Operational consulting: Apply proven frameworks (maturity maps, resource models, digital transformation strategies) to design scalable martech, adtech, and datatech solutions.
  • Sales and marketing alignment: Deploy tactics that accelerate impression-to-revenue velocity across revenue teams.
  • Messaging alignment: Ensure the right audiences are matched with messaging that moves accounts into pipeline and ultimately closed-won revenue.

You’ll collaborate with channel specialists, client services, and analytics teams while engaging directly with sales and marketing leaders at client organizations. This role requires executive presence, deep B2B expertise, and the ability to bridge strategic vision with hands-on execution in fast-moving, competitive markets.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $110,000 - $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

You Will Be

Media Strategy & Execution

  • Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue.
  • Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR.
  • Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance—not just top-of-funnel KPIs.
  • Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting.
  • Championing continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix.
  • Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas.
  • Leading collaboration of the Wpromote internal channel teams on the execution of strategy
  • Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
  • Providing client and industry-specific thought leadership
  • Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs

Operational Consulting & Design

  • Conducting operational assessments using maturity maps, resource planning models, and digital transformation frameworks to identify gaps and opportunities.
  • Advising on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI.
  • Aligning sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity.
  • Designing solutions that may also require direct platform execution in CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, Pardot, or Dynamics to implement process improvements, workflows, and integrations.
  • Ensuring audience segmentation and messaging alignment that accelerates pipeline movement and deal conversion.
  • Leading client performance reviews that combine media insights with operational recommendations, translating results into actionable next steps.
  • Serving as a trusted advisor who can bridge campaign-level execution with strategic operational transformation.
  • Mentoring team members to strengthen skills in both B2B media strategy and consultative operational design.

You Must Have

B2B Media Strategy & Practitioner Skills

  • 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).
  • Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.
  • Practitioner-level working knowledge of:
  •  Analytics tools: GA4, Adobe Analytics
  •  Tagging & tracking: Google Tag Manager (GTM) or equivalent
  •  Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms
  •  SEO/content tools: SEMrush, Ahrefs, or equivalent
  • Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).
  • Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.
  • Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas.

Operational Consulting & Design Skills

  • Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting.
  • Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.
  • Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).
  • Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps.
  • Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems.
  • Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams.
  • Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies.

Nice to Have:

  • Experience in B2B SEO and content syndication strategy.
  • PR and earned media strategy experience within a B2B context.
  • Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams
  • Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce).

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Associate Director, Influencer & Creator Marketing at Wpromote

Leads influencer and creator marketing strategy across enterprise client accounts, managing team quality and senior client relationships while connecting organic influence, paid amplification, and commerce opportunities.

Lead Remote Posted about 14 hours ago RemoteFirstJobs Product
What this role involves

The Role

We’re looking for an Associate Director, Influencer & Creator Marketing to provide hands-on strategic and operational leadership across a portfolio of client accounts. This role combines deep influencer and creator expertise with team leadership, quality control, and senior client counsel - ensuring programs are strategically sharp, operationally sound, and built to deliver measurable business impact.

You’ll be serving as the go-to resource for complex strategy, campaign planning, executional challenges, measurement, and executive-ready storytelling. You’ll also manage a select book of enterprise-level clients, staying close enough to the work to step in when an account requires senior guidance, stabilization, or escalation support.

As part of Wpromote’s Creative organization, you’ll help advance an integrated approach to influencer and creator marketing - connecting organic influence, creator content, paid amplification, affiliate and commerce opportunities, experiential moments, analytics, and broader media strategy to drive full-funnel outcomes.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $92,000-$100,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-JJ

#LI-Remote

You Will Be

  • Providing strategic oversight and quality control across a portfolio of influencer and creator accounts, ensuring strategy, execution, measurement, and client communication meet Wpromote’s standards.

  • Coaching and leading by example, supporting with other team members through account guidance, campaign QAs, and support navigating complex client and executional challenges.

  • Potential to directly manage team members, including regular performance conversations, development planning, and career pathing.

  • Managing a select book of enterprise-level clients directly, serving as a senior strategic partner and building trusted relationships with client stakeholders.

  • Leading the development of full-funnel influencer and creator strategies rooted in client business objectives, audience insights, cultural relevance, creative opportunity, platform behavior, and measurable KPIs.

  • Staying hands-on across the campaign lifecycle and stepping in when needed to guide or troubleshoot creator discovery and vetting, outreach, negotiation, contracting, briefing, content review, approvals, launch, optimization, and reporting.

  • Overseeing the onboarding of new accounts and major campaign workstreams, ensuring thoughtful staffing, clear ways of working, strong strategic foundations, and a smooth transition into ongoing management.

  • Interfacing directly with clients on complex or escalated needs; collecting feedback, articulating value, presenting recommendations, and strengthening account relationships.

  • Using creator, content, audience, media, and business-performance data to identify insights, optimize programs, forecast opportunities, and translate results into clear executive-ready stories.

  • Partnering with Paid Social, Performance Creative, Brand and Experiential, Client Strategy, Analytics, Paid Search, Programmatic, Affiliate, and other teams to integrate influencer and creator marketing into broader plans.

  • Guiding paid amplification and creator-content integration strategies, including usage rights, allowlisting/partnership ads, creative testing, and the handoff of creator assets into paid media workflows.

  • Supporting the operational and financial health of assigned accounts and teams, including scopes, budgets, fee considerations, forecasting, billing inputs, staffing, and utilization.

  • Helping evolve influencer and creator best practices, QA processes, measurement approaches, campaign workflows, documentation, and AI-enabled tools that make the practice faster, sharper, and more scalable.

  • Maintaining and refining knowledge-management infrastructure, including training materials, onboarding resources, templates, and process documentation.

  • Leading trainings and internal discussions, contributing to thought leadership, and participating in internal or public speaking opportunities.

  • Identifying critical client, campaign, or team issues and escalating them to leadership in a timely, solutions-oriented way.

  • Partnering with sales and client-growth teams on audits, decks, scopes, pitches, and expansion opportunities for prospective and existing clients.

  • Participating in select client meetings, productions, activations, or team gatherings; occasional travel may be required.

You Must Have

  • 5-7 years of influencer and creator marketing experience within an agency and/or in-house environment, including hands-on ownership of complex client programs.

  • At least 1 year of people-management experience, with a demonstrated ability to coach, develop, and motivate team members while maintaining accountability and high standards.

  • Deep experience developing and executing influencer and creator strategies across awareness, consideration, conversion, retention, content production, and paid amplification objectives.

  • Experience leading enterprise-level programs across multiple brands, business lines, regions, or stakeholder groups, with a strong understanding of how to bring clarity to complex scopes.

  • Strong command of end-to-end campaign operations, including creator discovery and vetting, audience analysis, outreach, negotiation, contracting, usage rights, content review, FTC compliance, launch, optimization, and reporting.

  • Experience managing relationships with creators, talent managers, agencies, platforms, and vendors, including complex negotiations and enterprise scopes.

  • Strong measurement and analytical skills, including the ability to establish KPIs, interpret creator and content performance, identify meaningful insights, and connect program results to broader business objectives.

  • Experience with influencer marketing platforms such as CreatorIQ, GRIN, Aspire, Tagger, Fohr, or similar, plus working knowledge of web and social analytics tools.

  • A strong understanding of major and emerging platforms, including TikTok, Instagram, YouTube, Facebook, Pinterest, Snapchat, LinkedIn, Reddit, Amazon, Twitch, X, and creator-commerce ecosystems.

  • Working knowledge of paid social and creator media integration, including allowlisting/partnership ads, paid usage, content testing, and performance optimization.

  • Excellent client-service, presentation, and executive communication skills, with the ability to translate complex information into clear recommendations and compelling stories.

  • Strong project-management and organizational skills, with the judgment to prioritize competing needs and make autonomous decisions in fast-moving environments.

  • Experience contributing to account growth, scope development, strategic audits, and/or new-business pitches.

  • Strong working knowledge of Google Workspace, Excel or Google Sheets, Google Slides, Asana, or similar tools.

  • Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business, or a related discipline, or equivalent practical experience.

Nice to Have

  • Experience with creator-led commerce, affiliate programs, TikTok Shop, Amazon, or other social-commerce ecosystems.

  • Experience integrating influencer and creator marketing with experiential, brand creative, performance creative, retail media, lifecycle/email, SEO, or broader cross-channel planning.

  • Working knowledge of advanced measurement approaches such as brand lift, conversion lift, incrementality testing, matched-market testing, or media-mix analysis.

  • Experience with UGC production, creator content systems, and iterative creative testing for paid media.

  • Experience using AI-enabled research, workflow, reporting, or creative-analysis tools.

  • Experience leading programs in regulated industries or across multiple markets with nuanced compliance requirements.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Principal Product Marketing Manager - AI Innovation at Iterable

Develops and owns Iterable's AI innovation narrative, positioning the company's AI capabilities to market, and drives tier-1 product launches with go-to-market strategy.

Lead Remote Posted about 14 hours ago RemoteFirstJobs Product
What this role involves

Iterable is the AI customer engagement platform, built for enterprise scale, loved by teams, and trusted by global brands like Redfin, SeatGeek, Priceline, Calm, and Box. Our platform empowers organizations to activate customer data from any source, design seamless cross-channel experiences, and optimize engagement with Nova Intelligence, the AI layer of our platform, all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values to life every day: Be an Owner, Growth Mindset, Run as One, and Transparency. And the market has noticed: G2 recognizes Iterable as a Leader globally, spanning the Americas, EMEA, APAC, ANZ, and Latin America, with category leadership in Personalization, Marketing Automation, Push Notifications, and Mobile Marketing, and a 4.5⁄5-star rating from hundreds of users. Gartner named Iterable a Challenger in the Gartner Magic Quadrant for Multichannel Marketing in both 2024 and 2025. We’ve also earned TrustRadius Top Rated honors in 2024 and 2025, were named a TrustRadius Buyer’s Choice for 2026, and were featured in Snowflake’s Modern Marketing Data Stack 2026.

With a global presence that includes offices in San Francisco, Denver, London, Sydney, and Lisbon, plus remote employees worldwide, we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

The Role:

As Principal PMM, you’ll own the overarching AI and Orchestration Innovation narrative for Iterable, connecting individual capabilities into a single, compelling point of view on where AI-driven customer engagement is headed and why Iterable wins.

You’ll drive Iterable’s Tier 1 launches, our flagship releases that establish category leadership, earn analyst and press attention, and give the go-to-market org a unifying story to sell against. Key Responsibilities

Own the AI Narrative

  • Define and evolve Iterable’s overarching AI point of view, which is the connective story that links individual capabilities into a coherent AI story and why we win there.
  • Translate deep technical understanding of how our AI actually works (models, agentic workflows, data/orchestration architecture) into customer value that resonates with both practitioners and executives.

Craft Messaging

  • Craft bold, narrative-driven messaging and positioning that connects AI and orchestration innovation to tangible customer value.
  • Write the Tier 1 launch messaging for flagship AI releases, setting the story every other asset needs to ladder back to.
  • Review and give direction on launch content and campaigns across the team, ensuring every asset ladders back to the launch narrative rather than drifting into its own

Market Intelligence

  • Conduct ongoing research into AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable’s AI point of view
  • Partner with product management to ensure the AI narrative reflects real market shifts and informs roadmap decisions

Adoption & Customer Success

  • Drive customer adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement
  • Partner with customer marketing and CS on reference stories and case studies that prove out the AI narrative with real customers

Required Qualifications:

  • 8–10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases. Prior martech experience is a plus.
  • Experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences
  • Exceptional storytelling: a track record of shaping the strategic “why” behind a launch and translating it into messaging that sells
  • Deep, genuine understanding of how AI works, including models, agentic systems, and data architecture, with the ability to translate that into clear, differentiated customer narratives
  • A genuinely AI-forward PMM who is redefining what product marketing looks like by using AI tools in creative, non-obvious ways across research, messaging, and content development
  • Executive presence: comfortable operating as a strategic peer to senior Product and GTM leaders, with sound independent judgment and limited need for oversight

Success Metrics:

  • Market awareness, pipeline, and revenue influence across Tier 1 release launches
  • Adoption and expansion of AI capabilities across the customer base
  • Executive and analyst recognition of Iterable’s AI point of view

Perks & Benefits:

  • Paid parental leave
  • Competitive salaries, meaningful equity, & 401(k) plan
  • Medical, dental, vision, & life insurance
  • Community Impact Days
  • Fertility & Adoption Assistance
  • Paid Sabbatical
  • Flexible PTO
  • Monthly Employee Wellness allowance
  • Monthly Professional Development allowance
  • Pre-tax commuter benefits
  • Complete laptop workstation

$172,000 - $230,000 is the US base salary range for this position. Within this range, individual pay is determined by the specific US work location and additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations. Please note that the range listed reflects only base salary. The total compensation package includes variable pay (where applicable), equity, and a range of benefits, including medical, dental, vision, and financial.

Recruitment Disclaimer:

Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not:

  • Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.
  • Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.).
  • Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.

You may see all job vacancies on our official Iterable channels:

  • Official Iterable website, Careers page: https://iterable.com/careers/
  • Official LinkedIn Jobs page: https://www.linkedin.com/company/iterable/jobs/

Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at talent-ops@iterable.com upon receiving a suspicious job offer.

Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur. In any case, please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims, losses, damages, expenses or other inconvenience resulting from or in any way connected to the actions of these impostors.

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.

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Marketing Marketing Automation Architect (US) at American Healthtech, a PointClickCare Company

Designs and oversees marketing automation strategies and technical implementations using Adobe Marketo Engage to drive operational efficiency and analytics capabilities.

Senior Remote Posted about 14 hours ago RemoteFirstJobs Product
What this role involves

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

**Travel to Office expectations**

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary:

The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data-driven customer engagement across the buyer lifecycle. The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation.

Key Responsibilities:

  • Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
  • Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
  • Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
  • Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
  • Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Required Skills & Experience:

  • Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
  • 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.
  • Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
  • Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
  • Demonstrated success establishing platform governance, standards, and operational best practices.
  • Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
  • Adobe Marketo Engage Certified Expert certification required or strongly preferred
  • Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Preferred Experience:

  • Salesforce certification considered an asset.
  • AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.
  • Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.
  • Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.

$159,000 - $177,000 a year

At PointClickCare, base salary is one of the many components that make up our total rewards package. The US base salary range for this position is $159,000 - $177,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all US locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

#LI-TW1

#LI-Remote

PointClickCare Benefits & Perks:

Benefits starting from Day 1!

Retirement Plan Matching

Flexible Paid Time Off

Wellness Support Programs and Resources

Parental & Caregiver Leaves

Fertility & Adoption Support

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.

When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.  If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]

PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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Marketing Associate Director, Influencer & Creator Marketing at Wpromote

Leads influencer and creator marketing strategy and campaigns across enterprise client accounts while managing team quality, measurement, and senior client relationships.

Lead Remote Posted about 14 hours ago RemoteFirstJobs Product
What this role involves

The Role

We’re looking for an Associate Director, Influencer & Creator Marketing to provide hands-on strategic and operational leadership across a portfolio of client accounts. This role combines deep influencer and creator expertise with team leadership, quality control, and senior client counsel - ensuring programs are strategically sharp, operationally sound, and built to deliver measurable business impact.

You’ll be serving as the go-to resource for complex strategy, campaign planning, executional challenges, measurement, and executive-ready storytelling. You’ll also manage a select book of enterprise-level clients, staying close enough to the work to step in when an account requires senior guidance, stabilization, or escalation support.

As part of Wpromote’s Creative organization, you’ll help advance an integrated approach to influencer and creator marketing - connecting organic influence, creator content, paid amplification, affiliate and commerce opportunities, experiential moments, analytics, and broader media strategy to drive full-funnel outcomes.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $92,000-$100,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-JJ

#LI-Remote

You Will Be

  • Providing strategic oversight and quality control across a portfolio of influencer and creator accounts, ensuring strategy, execution, measurement, and client communication meet Wpromote’s standards.

  • Coaching and leading by example, supporting with other team members through account guidance, campaign QAs, and support navigating complex client and executional challenges.

  • Potential to directly manage team members, including regular performance conversations, development planning, and career pathing.

  • Managing a select book of enterprise-level clients directly, serving as a senior strategic partner and building trusted relationships with client stakeholders.

  • Leading the development of full-funnel influencer and creator strategies rooted in client business objectives, audience insights, cultural relevance, creative opportunity, platform behavior, and measurable KPIs.

  • Staying hands-on across the campaign lifecycle and stepping in when needed to guide or troubleshoot creator discovery and vetting, outreach, negotiation, contracting, briefing, content review, approvals, launch, optimization, and reporting.

  • Overseeing the onboarding of new accounts and major campaign workstreams, ensuring thoughtful staffing, clear ways of working, strong strategic foundations, and a smooth transition into ongoing management.

  • Interfacing directly with clients on complex or escalated needs; collecting feedback, articulating value, presenting recommendations, and strengthening account relationships.

  • Using creator, content, audience, media, and business-performance data to identify insights, optimize programs, forecast opportunities, and translate results into clear executive-ready stories.

  • Partnering with Paid Social, Performance Creative, Brand and Experiential, Client Strategy, Analytics, Paid Search, Programmatic, Affiliate, and other teams to integrate influencer and creator marketing into broader plans.

  • Guiding paid amplification and creator-content integration strategies, including usage rights, allowlisting/partnership ads, creative testing, and the handoff of creator assets into paid media workflows.

  • Supporting the operational and financial health of assigned accounts and teams, including scopes, budgets, fee considerations, forecasting, billing inputs, staffing, and utilization.

  • Helping evolve influencer and creator best practices, QA processes, measurement approaches, campaign workflows, documentation, and AI-enabled tools that make the practice faster, sharper, and more scalable.

  • Maintaining and refining knowledge-management infrastructure, including training materials, onboarding resources, templates, and process documentation.

  • Leading trainings and internal discussions, contributing to thought leadership, and participating in internal or public speaking opportunities.

  • Identifying critical client, campaign, or team issues and escalating them to leadership in a timely, solutions-oriented way.

  • Partnering with sales and client-growth teams on audits, decks, scopes, pitches, and expansion opportunities for prospective and existing clients.

  • Participating in select client meetings, productions, activations, or team gatherings; occasional travel may be required.

You Must Have

  • 5-7 years of influencer and creator marketing experience within an agency and/or in-house environment, including hands-on ownership of complex client programs.

  • At least 1 year of people-management experience, with a demonstrated ability to coach, develop, and motivate team members while maintaining accountability and high standards.

  • Deep experience developing and executing influencer and creator strategies across awareness, consideration, conversion, retention, content production, and paid amplification objectives.

  • Experience leading enterprise-level programs across multiple brands, business lines, regions, or stakeholder groups, with a strong understanding of how to bring clarity to complex scopes.

  • Strong command of end-to-end campaign operations, including creator discovery and vetting, audience analysis, outreach, negotiation, contracting, usage rights, content review, FTC compliance, launch, optimization, and reporting.

  • Experience managing relationships with creators, talent managers, agencies, platforms, and vendors, including complex negotiations and enterprise scopes.

  • Strong measurement and analytical skills, including the ability to establish KPIs, interpret creator and content performance, identify meaningful insights, and connect program results to broader business objectives.

  • Experience with influencer marketing platforms such as CreatorIQ, GRIN, Aspire, Tagger, Fohr, or similar, plus working knowledge of web and social analytics tools.

  • A strong understanding of major and emerging platforms, including TikTok, Instagram, YouTube, Facebook, Pinterest, Snapchat, LinkedIn, Reddit, Amazon, Twitch, X, and creator-commerce ecosystems.

  • Working knowledge of paid social and creator media integration, including allowlisting/partnership ads, paid usage, content testing, and performance optimization.

  • Excellent client-service, presentation, and executive communication skills, with the ability to translate complex information into clear recommendations and compelling stories.

  • Strong project-management and organizational skills, with the judgment to prioritize competing needs and make autonomous decisions in fast-moving environments.

  • Experience contributing to account growth, scope development, strategic audits, and/or new-business pitches.

  • Strong working knowledge of Google Workspace, Excel or Google Sheets, Google Slides, Asana, or similar tools.

  • Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business, or a related discipline, or equivalent practical experience.

Nice to Have

  • Experience with creator-led commerce, affiliate programs, TikTok Shop, Amazon, or other social-commerce ecosystems.

  • Experience integrating influencer and creator marketing with experiential, brand creative, performance creative, retail media, lifecycle/email, SEO, or broader cross-channel planning.

  • Working knowledge of advanced measurement approaches such as brand lift, conversion lift, incrementality testing, matched-market testing, or media-mix analysis.

  • Experience with UGC production, creator content systems, and iterative creative testing for paid media.

  • Experience using AI-enabled research, workflow, reporting, or creative-analysis tools.

  • Experience leading programs in regulated industries or across multiple markets with nuanced compliance requirements.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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Marketing Demand Generation Manager – 4 Day Week + Remote

Manages demand generation campaigns and marketing initiatives to drive lead generation and sales pipeline for the organization.

Mid Remote Posted about 14 hours ago Jobicy AI
What this role involves
We have a full marketing production team. Content, design, web, video, product marketing. We have a sales team sitting ready to take meetings. What we don’t have is anyone whose...
Read the full description
Marketing Content Marketing Strategist – Canada remote

Develops and executes content marketing strategies to drive brand awareness and customer engagement for clients.

Mid Remote Posted about 20 hours ago Jobicy AI
What this role involves
Brafton is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing...
Read the full description
Marketing Demand Generation Manager – 4 Day Week + Remote

Manages demand generation campaigns and marketing initiatives to drive qualified leads for the sales team.

Mid Remote Posted about 20 hours ago Jobicy AI
What this role involves
We have a full marketing production team. Content, design, web, video, product marketing. We have a sales team sitting ready to take meetings. What we don’t have is anyone whose...
Read the full description
Marketing Powered by search: Senior Performance Marketing Strategist

Leads paid media strategy for B2B clients, manages Google Ads/LinkedIn/Meta campaigns, and translates performance data into business recommendations for senior stakeholders.

Senior Remote Posted about 21 hours ago We Work Remotely — Programming
What this role involves

Headquarters: Toronto
URL: https://www.poweredbysearch.com/

Ready to own paid media strategy for some of the fastest-growing B2B companies?

If you can run a Google Ads account (LinkedIn and Meta, too) with precision, and guide conversations with conviction, composure and confidence, we want to talk to you.

We're looking for a Paid Media Strategist who can lead senior client conversations, turn campaign complexity into clear business recommendations, and confidently explain what matters, why it matters, and what should happen next.

Our mission at Powered by Search

We exist to make B2B companies unstoppable, doing work we love, with people we like, how we want. We are a global, fully remote team across 8+ countries.

We have a talented and diverse team that live by our core values:

  • Always be in it to win it.
  • Give a shit.
  • Be obsessed with serving others.
  • Practice a growth mindset.
  • When we fail, don’t lose the lesson.
 

The opportunity

As a trusted advisor to fast-growing B2B companies, you'll join a high performing team rated 4.8/5 on Glassdoor, where 95% of team members recommend us. This is a client-facing strategic paid media role. You won't just build campaigns or ship reports. You will lead calls, set the agenda, guide clients toward decisions, and connect every dollar of spend to pipeline and revenue.

What sets you apart
  • You lead senior client conversations with clarity, confidence, and commercial judgment
  • You keep control of a call: set the agenda, handle pushback thoughtfully in the moment, land on decisions and next steps
  • You report on the metrics the client's business runs on (demos, pipeline, revenue), never vanity metrics
  • You translate campaign data into plain-language recommendations a CMO can act on
  • You come to every conversation with a recommendation, not just a list of options
  • You spot risks, opportunities, and blockers before the client has to ask
  • You can deliver honest, sometimes difficult feedback in a way clients trust
  • You respectfully coach up and teach clients at multiple levels, from Marketing Managers to CMOs

Key responsibilities


Strategic Leadership

  • Develop paid media strategies aligned to each client's business goals and North Star Metric
  • Own forecasting and budget pacing against quarterly and annual targets
  • Lead monthly and quarterly reviews with senior stakeholders: results, tradeoffs, risks, next actions
  • Steer client conversations toward decisions, priorities, and committed next steps
  • Drive AI-assisted campaign strategy, creative testing, and measurement

Client Success

  • Manage and grow a portfolio of 4-7 B2B clients as their primary strategic contact
  • Build trust with senior marketing, demand gen, and executive stakeholders
  • Run calls with confidence: set agendas, control the room, handle hard questions live
  • Communicate progress, risks, and recommendations before the client asks
  • Own follow-through so every conversation ends with clear actions, owners, and timelines

Technical Excellence

  • Plan, launch, and optimize across Google, Microsoft, LinkedIn, and Meta Ads
  • Own conversion tracking integrity end to end (GA4, GTM, CRM); never launch without it
  • Diagnose performance issues at the root: tracking, structure, bidding, creative, or demand
  • Prioritize by business impact, effort, and implementation reality; QA everything before it ships

Required experience

  • 3+ years hands-on B2B paid media, with at least 1 year in B2B SaaS
  • Prior client-facing strategy role where you owned communication, not just execution
  • Track record hitting MQL, SQL, or pipeline targets for B2B clients
  • Direct responsibility for at least $50k in monthly ad spend across multiple accounts
  • Google Ads depth plus at least one of LinkedIn, Meta, or Microsoft Ads
  • Working command of GA4, GTM, and CRM attribution (HubSpot, Salesforce)
  • Written and spoken communication skills strong enough to lead senior calls and defend recommendations under pressure


Perks & Benefits:

  • This role is fully remote
  • 5 weeks of paid time off
  • We offer competitive compensation plus quarterly bonuses
  • Flexible working hours (requires 4 overlap hours with 9am - 5pm EST)
  • Paid training (school, events, conferences)
  • *For full-time Canadian residents only - comprehensive health, dental, and eye care

This role may not be a fit if

  • You prefer optimizing accounts without leading the client relationship
  • You need someone else to turn your analysis into client-ready recommendations
  • You lose the thread when a senior stakeholder challenges your numbers on a live call
  • You report platform metrics (CTR, CPC, impressions) as results rather than business outcomes
  • You prefer being handed tasks rather than owning outcomes, priorities, and follow-through

To apply: https://weworkremotely.com/remote-jobs/powered-by-search-senior-performance-marketing-strategist

Read the full description
Marketing Content Marketing Strategist – Canada remote

Develops and executes content marketing strategies to drive brand awareness and customer engagement for clients.

Mid Remote Posted about 21 hours ago Jobicy AI
What this role involves
Brafton is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing...
Read the full description
Marketing Senior GEO/SEO Analyst at Siege Media

Senior SEO/GEO analyst executes complex search optimization work, conducts technical audits, performs competitive analysis, and builds performance reports to drive client visibility in search and AI answer platforms.

Senior Remote Posted 1 day ago RemoteFirstJobs Product
What this role involves

Siege Media is a growing and remote-first organic/AI growth agency! We are nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. Interested in joining the Siege team? We currently have a spot open for a talented Sr. GEO/SEO Analyst to help us deliver great SEO and GEO work for our world-class clients.

This is a senior execution role and a step up on our GEO/SEO career path. You’ll take on our more complex and independent SEO and GEO work, hold a high bar in everything you ship, and occasionally work directly with clients, while Team Leads still own the overall client relationship and strategy. There are no direct reports, but you’ll help set the execution bar and support the Analysts around you. For those interested in growing into client strategy and ownership, this can also be a natural path toward a Team Lead role.

Perks include 100% health, vision and dental benefits, 50% 401k match up to 6% of your salary, donation matching, career development training, unlimited PTO, remote work equipment, and free pens. Everyone loves free pens.

Learn more about working at Siege by experiencing our culture on Instagram and checking out our work on Dribbble!

Siege Media values diversity. We encourage people of color, LGBTQ+ folks, veterans, parents and those with disabilities to apply. We are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know.

Responsibilities

  • Independently execute our more advanced and higher-stakes SEO and GEO work across client sites, with minimal direction
  • Lead complex analysis: technical audits, diagnostics, and competitive and AI-answer research, and turn findings into clear, actionable recommendations
  • Deliver polished, thoroughly QA’d work, checking your own recommendations, site changes, and reports for accuracy before they ship
  • Conduct keyword and prompt research, plus competitor analysis, and build the content and roadmap inputs that guide client work
  • Implement and troubleshoot structured data and content optimizations that improve visibility in both traditional search and AI-generated answers
  • Build and interpret performance reports in Google Analytics 4, Google Search Console, Ahrefs, and Peec AI, turning data into insights and recommendations, not just surfacing changes
  • Track and analyze AI search visibility (citations, share of voice, and AI-referral traffic) and recommend actions to improve it
  • Join client calls or contribute to client-facing deliverables on an as-needed basis
  • Help set execution standards, document processes and playbooks, and mentor Analysts on the craft, sharing best practices and hands-on guidance
  • Manage multiple client workstreams independently, hitting deadlines and communicating progress clearly
  • Partner with content and development teams to get recommendations implemented cleanly and on time
  • Stay ahead of SEO and GEO developments and bring new ideas and tactics to the team

Required Skills

  • 3-5 years of hands-on SEO experience, including meaningful GEO or AI search work
  • Deep command of on-page and technical SEO (crawling, indexing, rendering, structured data, site architecture, and internal linking), with the ability to diagnose issues independently
  • Strong experience with Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console, and Peec AI or similar AI tracking tools
  • The ability to turn data into clear insights and actionable recommendations, not just reporting
  • A strong understanding of how AI search engines surface, rank, and cite content, and how to influence it
  • Proven ability to work independently with minimal direction and own the quality of your work
  • Sharp attention to detail and a QA mindset
  • Comfort communicating with clients and stakeholders as needed
  • Ability to juggle multiple client workstreams and deadlines in a remote setting
  • Comfort using LLMs as a tool to speed up and improve your work
  • Comfort working in HTML, including implementing structured data (familiarity with CSS and JavaScript a plus)
  • Experience using Google Workspace (Sheets, Slides, Docs)
  • Strong written and verbal communication

Suggested Skills

  • Experience working in an agency environment
  • Experience with eCommerce, Fintech, or SaaS clients
  • Experience mentoring or reviewing the work of other SEOs
  • Some client-facing or presentation experience
  • Familiarity with a CMS like WordPress, Shopify, or Webflow
  • Experience with a project management tool like Basecamp or Productive

The salary range for this position is $75,000 to $85,000 DOE.

Please plan for the following during the hiring process:

  1. Your resume
  2. A short introduction/cover letter
  3. What would the Schema Person Markup for Michael Scott (from The Office) look like using JSON-LD? Please create a unique schema markup using JSON-LD for the person mentioned above.
  4. A brief GEO/SEO skills test after your second interview. It’s short and low-pressure.

#LI-REMOTE

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Marketing Personal Brand Strategist / Manager at Pavago

Develops and executes personal brand strategy for a CEO/founder, repurposing content across platforms and directing creative execution to build visibility and authority.

Mid Remote Posted 1 day ago RemoteFirstJobs Product
What this role involves

Position Type: Part-Time

Location: Remote

Working Hours: Approximately 10–20 hours per week

Potential Growth: Opportunity to transition into a full-time marketing role based on performance

About the Role

We are looking for a hands-on Personal Brand Strategist / Manager to develop and execute a strategy that grows the CEO/Founder’s personal brand.

This role combines personal brand strategy, content execution, creative direction, and audience growth. You’ll take the CEO’s existing and ongoing content, media opportunities, and podcast platform and turn them into engaging content that builds visibility, authority, and business opportunities.

The ideal candidate has proven experience actually growing a personal brand. This is not a role for someone who simply relies on AI to generate posts. You should be able to think strategically, execute independently, understand the CEO’s voice, and connect personal brand growth to the company’s marketing and sales goals.

Key Responsibilities

Personal Brand Strategy & Growth

  • Develop and execute a personal brand strategy across multiple platforms and content channels.
  • Identify opportunities to increase the CEO/Founder’s visibility, credibility, and authority.
  • Create a clear content direction aligned with the CEO’s expertise, personality, and business goals.
  • Monitor brand growth and identify ways to improve reach, engagement, and audience development.
  • Proactively recommend new content formats, platforms, partnerships, and growth opportunities.
  • Take ownership of moving the personal brand forward without requiring constant direction.

Content Repurposing & Execution

  • Review the CEO’s existing and ongoing content and identify opportunities for repurposing.

  • Turn long-form content, podcast episodes, interviews, and other media into:

    • Social media posts
    • Short-form videos
    • Reels
    • Clips
    • Hooks
    • Captions
    • Other engaging content formats
  • Develop content ideas that are relevant, useful, engaging, and aligned with the CEO’s personal brand.

  • Write or coordinate content in the CEO’s authentic voice.

  • Maintain consistency in tone, messaging, quality, and brand positioning.

  • Ensure content is published or delivered according to the agreed content schedule.

Short-Form Video & Creative Direction

  • Work closely with video editors to develop short-form content.
  • Identify strong moments, stories, quotes, and clips from long-form content.
  • Direct editors on which clips to use and where cuts should be made.
  • Provide guidance on hooks, pacing, structure, captions, and overall creative direction.
  • Review edited content and provide clear feedback to ensure it meets brand and quality standards.
  • Recommend improvements to increase viewer engagement and retention.

CEO Voice & Content Messaging

  • Develop posts, hooks, captions, scripts, and content concepts in the CEO’s voice.
  • Understand the CEO’s communication style, opinions, expertise, and positioning.
  • Ensure content feels authentic rather than generic or AI-generated.
  • Edit and refine content to maintain clarity, personality, and credibility.
  • Coordinate with the CEO or relevant team members when additional input or approval is required.

Business Growth & Marketing Alignment

  • Ensure the personal brand supports the broader goals of the company.
  • Create content and messaging that contribute to marketing, lead generation, visibility, and sales opportunities.
  • Identify ways to turn audience attention into meaningful business outcomes.
  • Recommend content themes and campaigns that support company services, positioning, and growth.
  • Work with internal teams to align personal brand activity with broader marketing initiatives.

PR & Media Coordination

  • Coordinate with the existing PR firm responsible for securing media appearances and opportunities.
  • Help maximize the value of appearances in major publications, podcasts, and other media outlets.
  • Identify ways to repurpose PR wins, interviews, and media appearances into additional content.
  • Maintain alignment between PR activity, content strategy, and personal brand positioning.
  • Support follow-up content before and after media appearances.

Podcast & Platform Growth

  • Leverage the CEO’s existing platform, including the Top 50 Apple Podcast, to build visibility and authority.
  • Identify opportunities to repurpose podcast episodes into social content and other marketing assets.
  • Recommend ways to increase the reach and impact of the podcast.
  • Connect podcast content with the CEO’s broader personal brand strategy.
  • Use existing media assets to strengthen credibility, audience engagement, and business growth.

Required Experience & Skills

  • Proven experience developing and growing a personal brand.
  • Experience managing a founder, CEO, executive, expert, or public-facing professional’s personal brand.
  • Hands-on experience creating and executing content across multiple platforms.
  • Strong understanding of social media content strategy and audience growth.
  • Experience repurposing long-form content into posts, reels, clips, hooks, and captions.
  • Experience directing or collaborating with video editors on short-form content.
  • Strong writing skills and the ability to write in another person’s voice.
  • Strong creative judgment and understanding of what makes content engaging.
  • Ability to think strategically while also executing the day-to-day work.
  • Strong understanding of how personal branding can support marketing, lead generation, and sales.
  • Excellent organization, communication, and project coordination skills.
  • Ability to work independently, take initiative, and identify opportunities proactively.
  • Strong attention to detail and commitment to high-quality content.

Preferred Qualifications

  • Experience growing a personal brand from an early stage or significantly increasing its visibility.
  • Experience working with CEOs, founders, lawyers, business experts, podcasters, or thought leaders.
  • Experience with podcast content, video podcasts, interviews, or media appearances.
  • Experience coordinating with PR agencies, content teams, or marketing departments.
  • Familiarity with major social media platforms and short-form video trends.
  • Experience using analytics to evaluate content performance and improve strategy.
  • Experience in the legal, business, professional services, or podcasting industry.

AI & Content Quality Expectations

  • AI tools may be used to support research, brainstorming, and workflow efficiency.
  • The candidate must bring their own strategic thinking, creativity, writing ability, and editorial judgment.
  • Content should not feel generic, repetitive, or entirely AI-generated.
  • All AI-assisted content must be reviewed, refined, and adapted to the CEO’s voice and brand standards.
  • The candidate should be able to recognize when AI output is inaccurate, weak, or unsuitable and rewrite it accordingly.

Perfect Fit / Culture

You’ll be a strong fit if you:

  • Have a proven track record of growing a personal brand.
  • Are both strategic and highly hands-on.
  • Can turn large amounts of content into consistent, high-quality content assets.
  • Understand how to create content that builds authority and supports business growth.
  • Have strong creative instincts and can give clear direction to video editors.
  • Can write naturally in the voice of a CEO or founder.
  • Are proactive and constantly look for ways to improve the brand.
  • Take ownership of deadlines, deliverables, and content quality.
  • Are comfortable working independently in a part-time remote role.
  • Understand that personal brand growth requires consistency, experimentation, and long-term thinking.

Typical Responsibilities

During a typical week, you may review podcast episodes, interviews, and other existing content to identify strong clips and content ideas. You may write social posts, hooks, captions, and short-form video concepts in the CEO’s voice, then coordinate with video editors to guide the editing process.

You’ll also review content performance, recommend improvements, coordinate with the PR firm, and identify ways to leverage media appearances and the CEO’s podcast platform. Your work will balance long-term personal brand strategy with the practical execution needed to consistently grow visibility, authority, and business opportunities.

Interview Process

  1. AI Screening
  2. Client Interview
  3. Offer Stage

#LI-AG1

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Marketing Content Marketing Manager, Crypto at Alpaca

Develops and executes content marketing strategies to promote Alpaca's crypto and financial services offerings to institutional and retail audiences globally.

Mid Remote Posted 2 days ago RemoteFirstJobs Product
What this role involves

Who We Are:

Alpaca is a US-headquartered, global leader in agent-first brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24⁄5 trading, and more.

Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 10 million brokerage accounts.

Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We’re deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.

Alpaca is proudly backed by $400 million in funding from top-tier global investors including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Opera Tech Ventures, SBI Group, Derayah Financial, Unbound, Peak XV, Elefund, and Y Combinator.

Our Team Members:

We’re a dynamic team of 400+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!

We’re searching for passionate individuals eager to contribute to Alpaca’s rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply.

About the Role

Alpaca is a US-headquartered, global leader in agent-first brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24⁄5 trading, and more.

Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 10 million brokerage accounts.

Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We’re deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.

Alpaca is proudly backed by $400 million in funding from top-tier global investors including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Opera Tech Ventures, SBI Group, Derayah Financial, Unbound, Peak XV, Elefund, and Y Combinator.

Our Team Members

We’re a dynamic team of 400+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!

We’re searching for passionate individuals eager to contribute to Alpaca’s rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply.

About the Role

We’re looking for a Content Marketing Manager, Crypto to own content strategy and go-to-market storytelling for Alpaca’s crypto and tokenization products. This role is ideal for a crypto-native content marketer who can translate complex concepts—tokenization infrastructure, on-chain asset mechanics, and institutional crypto workflows—into clear, compelling narratives for exchanges, issuers, market makers, and other institutional partners.

You’ll sit at the intersection of content marketing, product storytelling, and crypto go-to-market, partnering closely with our crypto product team to support launches, partner announcements, and thought leadership. The pace of change in tokenization demands dedicated expertise: this is not a generalist role. You’ll help shape how the market understands Alpaca’s Instant Tokenization Network (ITN) and broader crypto infrastructure, turning product complexity into content that drives awareness, adoption, and engagement.

What You’ll Do

  • Own content strategy for Alpaca’s crypto and tokenization products across both B2B and B2C channels
  • Write and edit educational and product-driven content such as launch posts, explainers, blogs, newsletters, and thought leadership on tokenization and digital assets
  • Develop audience-specific messaging for distinct crypto buyer personas—issuers, market makers, exchanges, and institutional partners—and maintain a shared content playbook for approved language and positioning
  • Partner with the crypto product team to turn technical updates into clear, externally ready content, including briefs for upcoming GTMs
  • Translate internal product language into accurate, externally appropriate messaging, framing Alpaca’s role in tokenization workflows
  • Collaborate with product, compliance, design, and marketing stakeholders to ensure content is accurate, on-brand, and ready to ship
  • Identify content opportunities based on product priorities, partner launches, and growth goals
  • Help improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution

What We’re Looking For

  • 5+ years of experience in content marketing, content strategy, editorial, or a related role, with meaningful time spent in crypto, Web3, or digital assets
  • Deep familiarity with crypto market structure, tokenization, and institutional crypto workflows
  • Strong writing and editing skills with the ability to simplify technical or complex topics for sophisticated audiences
  • Experience creating go-to-market content for product launches, partner announcements, or B2B fintech/crypto products
  • Ability to work cross-functionally with product, compliance, and marketing stakeholders in a fast-moving environment
  • Strong judgment around audience, tone, and message clarity—especially when navigating regulated financial content
  • Comfortable operating with a high degree of ownership and moving quickly across multiple concurrent launches

Nice to Have

  • Experience at a crypto-native company or with tokenization / RWA infrastructure
  • Background creating content for market makers, crypto exchanges, or institutional crypto audiences
  • Experience building content playbooks or messaging frameworks for technical products
  • Familiarity with compliance constraints in regulated financial and crypto marketing content
  • Knowledge of on-chain asset mechanics, DeFi primitives, and cross-network asset movement
  • Based in North America

Why This Role

Tokenization is moving from narrative to infrastructure, and Alpaca is at the center of that shift. This is a chance to shape how institutional crypto audiences—exchanges, issuers, and market makers—understand what Alpaca’s crypto and tokenization products can do, and how to get value from them quickly. You’ll play a key role in supporting a growing pipeline of partner launches and product GTMs at a pivotal moment for the business.

What You Bring

  • A collaborative mindset and the ability to partner closely with product leaders to translate technical concepts into externally ready stories
  • A passion for understanding our crypto users: what they’re building, what workflows they care about, and how tokenization changes capital efficiency and market structure
  • Experience turning fast-moving product roadmaps into a coherent content and GTM narrative

How We Take Care of You:

  • Competitive Salary & Stock Options
  • Health Benefits
  • New Hire Home-Office Setup: One-time USD $500
  • Monthly Stipend: USD $150 per month via a Brex Card

Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

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Marketing Manager, Demand Generation (REMOTE) at EnableComp

Plans and executes multi-channel demand generation campaigns across email, paid social, SEM, and organic channels while creating supporting content like blogs, ebooks, and landing pages.

Mid Remote Posted 3 days ago RemoteFirstJobs Product
What this role involves

WHO WE ARE

EnableComp earned its reputation in the toughest corners of the revenue cycle by solving the complex claims no one else could. We developed Complex Revenue Intelligence™ (CRI), a smarter approach to predict and prevent revenue loss. Powered by the e360 RCM® AI-driven platform and the most expansive complex revenue cycle data set, today EnableComp helps more than 1,000 hospitals nationwide recover $3 billion annually from complex claims, denials, and revenue recovery. By cutting through complexity, we help hospitals thrive, resulting in recognition as Black Book’s #1 Specialty RCM provider for complex claims and revenue integrity in 2024 and 2025, a multi-year Top Workplaces honoree, and a SOC 2 Type II and HITRUST e1-certified platform.Our Vision is to empower healthcare providers to focus on patient care, not revenue cycle complexity. Our Mission is to uncover what others miss—turning every client dollar recovered into insight that helps prevent future loss. We live our Core Values of Uncompromising Integrity, Ecstatic Clients, and Empowered Team Members by operating with trust, accountability, and a “we before me” mindset. We pursue Innovation and Profitable Growth through continuous improvement and thoughtful problem-solving, and we believe work should include Fun—celebrating success, recognizing our people, and maintaining healthy work-life balance.

POSITION SUMMARY

The Manager, Demand Generation owns EnableComp’s demand generation engine — planning and executing the multi-channel campaigns that build pipeline, and, as our first dedicated content hire, creating the blog posts, ebooks, landing pages, and nurture content those campaigns run on. This role builds on the technical infrastructure the GTM Engineer maintains and the positioning the Director, Product Marketing sets, translating both into campaigns that generate and nurture qualified leads.

Reporting to the VP, Marketing, the Manager will partner closely with Product Marketing, the Commercial Enablement Director, the Manager of Event Marketing & Strategic Partnerships, and the SDR function to ensure a consistent, well-coordinated path from first touch to qualified pipeline. This is an individual contributor role with no direct reports at this time.

The Job Responsibilities Include

  • Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
  • Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
  • Manage the demand generation budget, tracking spend against ROI and reallocating based on channel performance.
  • Own funnel content end-to-end: blog posts, ebooks/guides, landing pages, and nurture email copy that fuel campaigns — this is our first dedicated content hire, so the expectation is building the engine, not just staffing it.
  • Ensure all campaign content reflects current positioning and messaging maintained by the Director, Product Marketing.
  • Establish a scalable, repeatable content calendar and production workflow.
  • Build and manage lead nurture email programs and campaign workflows inside HubSpot, working within the lead scoring and account routing logic the GTM Engineer designs and maintains.
  • Partner with the GTM Engineer on campaign-specific automation needs and data requirements, without owning the underlying tech stack, integrations, or scoring/routing architecture.
  • Monitor and troubleshoot campaign-level workflow issues, escalating systemic or infrastructure issues to the GTM Engineer.
  • Partner with the Manager, Event Marketing & Strategic Partnerships on webinar and event promotion strategy, registration goals, and post-event lead nurture (Events owns strategy, logistics, and execution; Growth Marketing owns the pipeline goals and follow-up).
  • Partner with the Director, Product Marketing to ensure campaigns and content reflect current narrative, positioning, and competitive messaging.
  • Partner with the SDR function on lead handoff, MQL quality feedback, and conversion tracking.
  • Analyze campaign and content performance data to identify what’s working, kill what isn’t, and continuously optimize for MQL volume, conversion rate, and cost per acquisition.
  • Stay current on emerging channels and AI-powered marketing/content tools, piloting new tactics to keep programs ahead of the curve.
  • Other duties as assigned.

Requirements & Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field required; equivalent combination of education and experience will be considered.
  • 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
  • Experience in healthcare, healthcare technology, Revenue Cycle Management (RCM), or another complex B2B industry is a plus.
  • Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce).
  • Strong writing skills — comfortable independently drafting blog posts, email copy, and landing page copy, since this role owns content without a dedicated content team behind it.
  • Strong analytical skills, with experience pulling and interpreting campaign data to make decisions.
  • Comfort partnering with a technical GTM/RevOps function (e.g., a GTM Engineer) on automation and data needs without owning the underlying systems.
  • Regular and predictable attendance.
  • Must have strong computer proficiency and understand how to use office applications, including MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other learning technology.
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

Special Considerations & Prerequisites

  • Practices and adheres to EnableComp’s Core Values, Vision and Mission.
  • Individual contributor role; no direct reports at this time.
  • A great candidate is self-directed and comfortable owning ambiguous, cross-functional problems; treats data hygiene as non-negotiable; and can translate technical workflows into plain-language impact for Sales and Marketing stakeholders.
  • Strong project management and prioritization skills; comfortable running multiple campaigns simultaneously.
  • A bias toward experimentation and iteration, including piloting AI-enabled content and marketing tools.
  • Minimal travel required (less than 20%), primarily for occasional team or company offsites.
  • Ability to work at a computer for extended periods; standard office or remote work environment.

EnableComp is an Equal Opportunity Employer M/F/D/V. All applicants will be considered for this position based upon experience and knowledge, without regard to race, color, religion, national origin, sexual orientation, ancestry, marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.

EnableComp recruits, develops and retains the industry’s top talent.  As the employer of choice in the complex claims industry, EnableComp takes pride in our continuous commitment to building and maintaining a culture centered around fostering the professional growth and development of our people.  We believe that investing in our employees is the key to our success, and we are dedicated to providing them with the tools, resources, and support they need to thrive and grow their career here. At EnableComp, we are committed to living up to our core values each and every day, and we believe that this commitment is what sets us apart from other companies.  If you are looking for a company that values its employees and is dedicated to helping them achieve their full potential, then EnableComp is the place for you.

Don’t just take our word for it!  Hear what our people are saying:

_“I love my job because everyone shares the same vision and is determined and dedicated. People care about you as a person and your professional growth. There is a genuine spirit of cooperation and shared goals all revolving around helping each other.”_ – Revenue Specialist

_“I enjoy working for EnableComp because of the Core Values we believe in. EnableComp stands true to these values from empowering employees to ecstatic clients. This company is family oriented and flexible, along with understanding the balance of work, life, and fun.”_ – Supervisor, Operations

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Manager, Growth Marketing (REMOTE) at EnableComp

Plans and executes multi-channel demand generation campaigns across email, paid social, SEM, and organic channels while creating blog posts, ebooks, and nurture content to build qualified pipeline.

Mid Remote Posted 3 days ago RemoteFirstJobs Product
What this role involves

WHO WE ARE

EnableComp earned its reputation in the toughest corners of the revenue cycle by solving the complex claims no one else could. We developed Complex Revenue Intelligence™ (CRI), a smarter approach to predict and prevent revenue loss. Powered by the e360 RCM® AI-driven platform and the most expansive complex revenue cycle data set, today EnableComp helps more than 1,000 hospitals nationwide recover $3 billion annually from complex claims, denials, and revenue recovery. By cutting through complexity, we help hospitals thrive, resulting in recognition as Black Book’s #1 Specialty RCM provider for complex claims and revenue integrity in 2024 and 2025, a multi-year Top Workplaces honoree, and a SOC 2 Type II and HITRUST e1-certified platform.Our Vision is to empower healthcare providers to focus on patient care, not revenue cycle complexity. Our Mission is to uncover what others miss—turning every client dollar recovered into insight that helps prevent future loss. We live our Core Values of Uncompromising Integrity, Ecstatic Clients, and Empowered Team Members by operating with trust, accountability, and a “we before me” mindset. We pursue Innovation and Profitable Growth through continuous improvement and thoughtful problem-solving, and we believe work should include Fun—celebrating success, recognizing our people, and maintaining healthy work-life balance.

POSITION SUMMARY

The Manager, Growth Marketing owns EnableComp’s demand generation engine — planning and executing the multi-channel campaigns that build pipeline, and, as our first dedicated content hire, creating the blog posts, ebooks, landing pages, and nurture content those campaigns run on. This role builds on the technical infrastructure the GTM Engineer maintains and the positioning the Director, Product Marketing sets, translating both into campaigns that generate and nurture qualified leads.

Reporting to the VP, Marketing, the Manager will partner closely with Product Marketing, the Commercial Enablement Director, the Manager of Event Marketing & Strategic Partnerships, and the SDR function to ensure a consistent, well-coordinated path from first touch to qualified pipeline. This is an individual contributor role with no direct reports at this time.

The Job Responsibilities Include

  • Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
  • Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
  • Manage the demand generation budget, tracking spend against ROI and reallocating based on channel performance.
  • Own funnel content end-to-end: blog posts, ebooks/guides, landing pages, and nurture email copy that fuel campaigns — this is our first dedicated content hire, so the expectation is building the engine, not just staffing it.
  • Ensure all campaign content reflects current positioning and messaging maintained by the Director, Product Marketing.
  • Establish a scalable, repeatable content calendar and production workflow.
  • Build and manage lead nurture email programs and campaign workflows inside HubSpot, working within the lead scoring and account routing logic the GTM Engineer designs and maintains.
  • Partner with the GTM Engineer on campaign-specific automation needs and data requirements, without owning the underlying tech stack, integrations, or scoring/routing architecture.
  • Monitor and troubleshoot campaign-level workflow issues, escalating systemic or infrastructure issues to the GTM Engineer.
  • Partner with the Manager, Event Marketing & Strategic Partnerships on webinar and event promotion strategy, registration goals, and post-event lead nurture (Events owns strategy, logistics, and execution; Growth Marketing owns the pipeline goals and follow-up).
  • Partner with the Director, Product Marketing to ensure campaigns and content reflect current narrative, positioning, and competitive messaging.
  • Partner with the SDR function on lead handoff, MQL quality feedback, and conversion tracking.
  • Analyze campaign and content performance data to identify what’s working, kill what isn’t, and continuously optimize for MQL volume, conversion rate, and cost per acquisition.
  • Stay current on emerging channels and AI-powered marketing/content tools, piloting new tactics to keep programs ahead of the curve.
  • Other duties as assigned.

Requirements & Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field required; equivalent combination of education and experience will be considered.
  • 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
  • Experience in healthcare, healthcare technology, Revenue Cycle Management (RCM), or another complex B2B industry is a plus.
  • Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce).
  • Strong writing skills — comfortable independently drafting blog posts, email copy, and landing page copy, since this role owns content without a dedicated content team behind it.
  • Strong analytical skills, with experience pulling and interpreting campaign data to make decisions.
  • Comfort partnering with a technical GTM/RevOps function (e.g., a GTM Engineer) on automation and data needs without owning the underlying systems.
  • Regular and predictable attendance.
  • Must have strong computer proficiency and understand how to use office applications, including MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other learning technology.
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

Special Considerations & Prerequisites

  • Practices and adheres to EnableComp’s Core Values, Vision and Mission.
  • Individual contributor role; no direct reports at this time.
  • A great candidate is self-directed and comfortable owning ambiguous, cross-functional problems; treats data hygiene as non-negotiable; and can translate technical workflows into plain-language impact for Sales and Marketing stakeholders.
  • Strong project management and prioritization skills; comfortable running multiple campaigns simultaneously.
  • A bias toward experimentation and iteration, including piloting AI-enabled content and marketing tools.
  • Minimal travel required (less than 20%), primarily for occasional team or company offsites.
  • Ability to work at a computer for extended periods; standard office or remote work environment.

EnableComp is an Equal Opportunity Employer M/F/D/V. All applicants will be considered for this position based upon experience and knowledge, without regard to race, color, religion, national origin, sexual orientation, ancestry, marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.

EnableComp recruits, develops and retains the industry’s top talent.  As the employer of choice in the complex claims industry, EnableComp takes pride in our continuous commitment to building and maintaining a culture centered around fostering the professional growth and development of our people.  We believe that investing in our employees is the key to our success, and we are dedicated to providing them with the tools, resources, and support they need to thrive and grow their career here. At EnableComp, we are committed to living up to our core values each and every day, and we believe that this commitment is what sets us apart from other companies.  If you are looking for a company that values its employees and is dedicated to helping them achieve their full potential, then EnableComp is the place for you.

Don’t just take our word for it!  Hear what our people are saying:

_“I love my job because everyone shares the same vision and is determined and dedicated. People care about you as a person and your professional growth. There is a genuine spirit of cooperation and shared goals all revolving around helping each other.”_ – Revenue Specialist

_“I enjoy working for EnableComp because of the Core Values we believe in. EnableComp stands true to these values from empowering employees to ecstatic clients. This company is family oriented and flexible, along with understanding the balance of work, life, and fun.”_ – Supervisor, Operations

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Sr. Product Marketing Manager (Remote) at FMG

Senior Product Marketing Manager develops and executes go-to-market strategies, positioning FMG's digital marketing platform to financial professionals and driving customer acquisition and retention.

Senior Remote Posted 3 days ago RemoteFirstJobs Product
What this role involves

What We Do

We help Financial Professionals build and grow their business in a variety of different ways.  With over 40,000 clients benefiting from our innovative solutions, we are dedicated to transforming their marketing efforts into growth engines. FMG is the leading all-in-one digital marketing platform empowering financial advisors, insurance agents, and enterprises with scalable and compliant marketing solutions designed to drive organic growth.

Consistently ranked #1 in market share and customer satisfaction in the T3 Software Survey Report, FMG helps clients stay ahead of evolving trends and effectively implement marketing best practices. Through an intuitive, centralized platform, FMG enables users to efficiently manage websites, email, texting, social media, events, blogs, videos, and more—all in one place.

About Our Culture

At FMG, we have crafted an extraordinary work environment that perfectly balances hard work with an incredible team spirit. Since our inception over a decade ago, we’ve grown into a thriving community of 450+ dedicated employees spread across the globe. Our fast-paced, results-driven culture is matched by our commitment to maintaining a healthy work/life balance, ensuring that our team members feel fulfilled both personally and professionally.

Collaboration and open, thoughtful communication are at the heart of what we do. Our mission is to invest in motivated, successful individuals, supporting them as they excel both inside and outside of the workplace.

We’re building a winning team of A+ players, and we invite you to be a part of this amazing journey. At FMG, you’ll find an environment that champions growth, celebrates achievements, and fosters a sense of belonging. Join us, and let’s create something extraordinary together!

Our Employee Benefits

At FMG, we’re serious about being an awesome place to work! We’ve earned the USA Top Workplace award four years running now, and we’re always looking for ways to keep things great—like regularly checking in on our benefits and pay to make sure you’re getting a truly competitive package.

  • Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
  • Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
  • Our robust insurance plan includes:
    • Medical with $0 co-pay Telehealth plan
    • Dental
    • Vision
    • Health Savings Account (HSA) with generous employer contributions
    • Flexible Spending Accounts (FSA)
    • Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
    • Company-paid Short & Long Term Disability coverage
    • Company-paid Employee Assistance Program (EAP)
  • Matching 401(k) with immediate full vesting
  • On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
  • Internet & Gym Reimbursement!
  • We’ll provide you with the work computer equipment you need to set you up for success!
    • Access to a private & secure workspace, free from distractions
    • Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
    • An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)
  • Our Employee Events Committee and managers are always planning a mix of fun in-person and virtual events to keep us all connected—plus we also love to throw in some FMG swag, so you can show off your company spirit in style!

About the Role

FMG’s Product Marketing team sits at the intersection of Product, Sales, and Marketing and we’re growing. We’re looking for a Senior Product Marketing Manager who can make our products “fly off the shelf”: someone who understands what makes a product valuable and can tell the market about it in a way that drives real results.

You’ll be the connective tissue between product strategy and the sales and marketing tactics that turn strategy into growth. You’ll own positioning, messaging, and launches and you’ll be the product evangelist who equips our sales channels to win.

You’ll know our competitors as well as they know themselves, and our buyers better than they know themselves. You back insight with market evidence, not guesswork, and translate it into messaging that resonates and sales tools that convert.

You’ll join a Product Marketing team that partners closely with Product and works as a growth engine across the org, which means your work will focus on a specific product portfolio. If you’re energized by market insight, driven by outcomes, and genuinely curious about how AI can make go-to-market smarter and faster, we’d love to hear from you.

Compensation This position offers $135,000-$145,000, depending on experience.

Primary Responsibilities & Expectations

Own positioning and messaging. Partner with Product and Marketing to develop positioning and messaging that resonate with our target buyer personas and clearly articulate how we solve our buyers’ problems.

Be the market intelligence expert. Know our buyers: who they are, how they buy, and their key buying criteria. Document the buyer’s journey and drive changes to sales and marketing processes based on what you learn.

Own the competitive landscape. Be the expert on our competition: what they do today, where they’re headed and how we win against them.

Close the loop on customer feedback. Synthesize signals from sales, customer success, win/loss, and product usage into structured input for Product, turning what buyers tell us into sharper product-market fit and a stronger innovation pipeline.

Plan and drive launches. Lead go-to-market for net-new products and releases of existing ones, managing the cross-functional implementation from plan through launch.

Enable sales. Train our sales channels on the problems we solve, build the internal tools and external collateral they need (battlecards, pitch narratives, objection handling), and teach them how and when to use it.

Empower customer success. Train our support channels on the products we build, how they work, the tools and resources available to them (internal FAQs, product documentation, customer lyrics), and how to answer common customer questions.

Build and measure demand programs. Work with Marketing to develop programs that support retention and acquisition, then track effectiveness and report back on what’s working and what needs to change.

Drive internal alignment and readiness. Keep Sales, Marketing, Product, and Customer Success working from the same view of our strategy, priorities, and positioning, so the org moves in sync as the market and roadmap shift.

Act as an external thought leader and evangelist. Represent FMG innovation and the products you support through speaking engagements and written work.

Document and systematize. Build the institutional knowledge that makes GTM faster over time: messaging frameworks, launch playbooks, and repeatable templates.

Lean into AI. We expect this role to use AI tools actively, both for your own productivity (research, drafting, competitive synthesis, launch prep) and for finding opportunities to apply AI-assisted workflows across go-to-market. You don’t need to be an AI engineer but you should be both fluent for daily use and genuinely curious about where AI creates leverage and willing to experiment.

Skills and Qualifications

  • 3+ years of product marketing experience, with at least 2 years in a market-facing role (delivering presentations to customers and prospects, conducting competitor analysis and market research).
  • Demonstrated ability to develop positioning, messaging, and launch plans across cross-functional teams.
  • Exceptional ROI-tracking skills you can prove what is (or isn’t) working with data.
  • Excellent written and verbal communication; a strong public speaker comfortable in front of large, senior groups, and a solid writer.
  • Comfortable with collaboration and CRM tools (e.g., Slack, Hubspot) and analytics tool (Amplitude).
  • Experience in financial services, fintech, or marketing technology; you understand the landscape our customers operate in.
  • Comfort operating in ambiguity and iterating as priorities shift.
  • A genuine orientation toward innovation: you actively look for ways to make GTM scale, not just move faster.
  • AI fluency. You use AI tools as a core part of how you work. Not occasionally, but daily. You prompt effectively, evaluate output critically, and think about how AI can drive scale and innovation across go-to-market workflows. You should be able to articulate where AI creates leverage in product marketing.

Preferred Qualifications

  • Bachelor’s degree in business or marketing; MBA a plus.
  • Pragmatic Institute Certified (PMC) III or higher.

At FMG, we believe in the wholehearted acceptance of each other regardless of our differences. We strive to foster an environment that allows everyone to contribute to our mission in their unique ways. With the belief that diversity propels innovation, we are continually finding ways to cultivate a commitment to inclusion in our employees, services, and products, as well as in the communities in which we live and work.

We are proud to be an equal opportunity employer committed to providing employment opportunities regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, and genetic information.  If you require accommodation to complete the application or interview process, please contact [email protected].

You can find out more about what it’s like to work at FMG, by visiting https://fmgsuite.com/about-us/

Read the full description
Marketing Manager, Demand Generation (REMOTE) at EnableComp

Plans and executes multi-channel demand generation campaigns while creating blog posts, ebooks, landing pages, and nurture content to build qualified pipeline.

Mid Remote Posted 3 days ago RemoteFirstJobs Product
What this role involves

WHO WE ARE

EnableComp earned its reputation in the toughest corners of the revenue cycle by solving the complex claims no one else could. We developed Complex Revenue Intelligence™ (CRI), a smarter approach to predict and prevent revenue loss. Powered by the e360 RCM® AI-driven platform and the most expansive complex revenue cycle data set, today EnableComp helps more than 1,000 hospitals nationwide recover $3 billion annually from complex claims, denials, and revenue recovery. By cutting through complexity, we help hospitals thrive, resulting in recognition as Black Book’s #1 Specialty RCM provider for complex claims and revenue integrity in 2024 and 2025, a multi-year Top Workplaces honoree, and a SOC 2 Type II and HITRUST e1-certified platform.Our Vision is to empower healthcare providers to focus on patient care, not revenue cycle complexity. Our Mission is to uncover what others miss—turning every client dollar recovered into insight that helps prevent future loss. We live our Core Values of Uncompromising Integrity, Ecstatic Clients, and Empowered Team Members by operating with trust, accountability, and a “we before me” mindset. We pursue Innovation and Profitable Growth through continuous improvement and thoughtful problem-solving, and we believe work should include Fun—celebrating success, recognizing our people, and maintaining healthy work-life balance.

POSITION SUMMARY

The Manager, Demand Generation owns EnableComp’s demand generation engine — planning and executing the multi-channel campaigns that build pipeline, and, as our first dedicated content hire, creating the blog posts, ebooks, landing pages, and nurture content those campaigns run on. This role builds on the technical infrastructure the GTM Engineer maintains and the positioning the Director, Product Marketing sets, translating both into campaigns that generate and nurture qualified leads.

Reporting to the VP, Marketing, the Manager will partner closely with Product Marketing, the Commercial Enablement Director, the Manager of Event Marketing & Strategic Partnerships, and the SDR function to ensure a consistent, well-coordinated path from first touch to qualified pipeline. This is an individual contributor role with no direct reports at this time.

The Job Responsibilities Include

  • Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
  • Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
  • Manage the demand generation budget, tracking spend against ROI and reallocating based on channel performance.
  • Own funnel content end-to-end: blog posts, ebooks/guides, landing pages, and nurture email copy that fuel campaigns — this is our first dedicated content hire, so the expectation is building the engine, not just staffing it.
  • Ensure all campaign content reflects current positioning and messaging maintained by the Director, Product Marketing.
  • Establish a scalable, repeatable content calendar and production workflow.
  • Build and manage lead nurture email programs and campaign workflows inside HubSpot, working within the lead scoring and account routing logic the GTM Engineer designs and maintains.
  • Partner with the GTM Engineer on campaign-specific automation needs and data requirements, without owning the underlying tech stack, integrations, or scoring/routing architecture.
  • Monitor and troubleshoot campaign-level workflow issues, escalating systemic or infrastructure issues to the GTM Engineer.
  • Partner with the Manager, Event Marketing & Strategic Partnerships on webinar and event promotion strategy, registration goals, and post-event lead nurture (Events owns strategy, logistics, and execution; Growth Marketing owns the pipeline goals and follow-up).
  • Partner with the Director, Product Marketing to ensure campaigns and content reflect current narrative, positioning, and competitive messaging.
  • Partner with the SDR function on lead handoff, MQL quality feedback, and conversion tracking.
  • Analyze campaign and content performance data to identify what’s working, kill what isn’t, and continuously optimize for MQL volume, conversion rate, and cost per acquisition.
  • Stay current on emerging channels and AI-powered marketing/content tools, piloting new tactics to keep programs ahead of the curve.
  • Other duties as assigned.

Requirements & Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field required; equivalent combination of education and experience will be considered.
  • 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
  • Experience in healthcare, healthcare technology, Revenue Cycle Management (RCM), or another complex B2B industry is a plus.
  • Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce).
  • Strong writing skills — comfortable independently drafting blog posts, email copy, and landing page copy, since this role owns content without a dedicated content team behind it.
  • Strong analytical skills, with experience pulling and interpreting campaign data to make decisions.
  • Comfort partnering with a technical GTM/RevOps function (e.g., a GTM Engineer) on automation and data needs without owning the underlying systems.
  • Regular and predictable attendance.
  • Must have strong computer proficiency and understand how to use office applications, including MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other learning technology.
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

Special Considerations & Prerequisites

  • Practices and adheres to EnableComp’s Core Values, Vision and Mission.
  • Individual contributor role; no direct reports at this time.
  • A great candidate is self-directed and comfortable owning ambiguous, cross-functional problems; treats data hygiene as non-negotiable; and can translate technical workflows into plain-language impact for Sales and Marketing stakeholders.
  • Strong project management and prioritization skills; comfortable running multiple campaigns simultaneously.
  • A bias toward experimentation and iteration, including piloting AI-enabled content and marketing tools.
  • Minimal travel required (less than 20%), primarily for occasional team or company offsites.
  • Ability to work at a computer for extended periods; standard office or remote work environment.

EnableComp is an Equal Opportunity Employer M/F/D/V. All applicants will be considered for this position based upon experience and knowledge, without regard to race, color, religion, national origin, sexual orientation, ancestry, marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.

EnableComp recruits, develops and retains the industry’s top talent.  As the employer of choice in the complex claims industry, EnableComp takes pride in our continuous commitment to building and maintaining a culture centered around fostering the professional growth and development of our people.  We believe that investing in our employees is the key to our success, and we are dedicated to providing them with the tools, resources, and support they need to thrive and grow their career here. At EnableComp, we are committed to living up to our core values each and every day, and we believe that this commitment is what sets us apart from other companies.  If you are looking for a company that values its employees and is dedicated to helping them achieve their full potential, then EnableComp is the place for you.

Don’t just take our word for it!  Hear what our people are saying:

_“I love my job because everyone shares the same vision and is determined and dedicated. People care about you as a person and your professional growth. There is a genuine spirit of cooperation and shared goals all revolving around helping each other.”_ – Revenue Specialist

_“I enjoy working for EnableComp because of the Core Values we believe in. EnableComp stands true to these values from empowering employees to ecstatic clients. This company is family oriented and flexible, along with understanding the balance of work, life, and fun.”_ – Supervisor, Operations

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Manager, Growth Marketing (REMOTE) at EnableComp

Plans and executes multi-channel demand generation campaigns while creating content like blog posts, ebooks, and landing pages to build qualified pipeline.

Mid Remote Posted 3 days ago RemoteFirstJobs Product
What this role involves

WHO WE ARE

EnableComp earned its reputation in the toughest corners of the revenue cycle by solving the complex claims no one else could. We developed Complex Revenue Intelligence™ (CRI), a smarter approach to predict and prevent revenue loss. Powered by the e360 RCM® AI-driven platform and the most expansive complex revenue cycle data set, today EnableComp helps more than 1,000 hospitals nationwide recover $3 billion annually from complex claims, denials, and revenue recovery. By cutting through complexity, we help hospitals thrive, resulting in recognition as Black Book’s #1 Specialty RCM provider for complex claims and revenue integrity in 2024 and 2025, a multi-year Top Workplaces honoree, and a SOC 2 Type II and HITRUST e1-certified platform.Our Vision is to empower healthcare providers to focus on patient care, not revenue cycle complexity. Our Mission is to uncover what others miss—turning every client dollar recovered into insight that helps prevent future loss. We live our Core Values of Uncompromising Integrity, Ecstatic Clients, and Empowered Team Members by operating with trust, accountability, and a “we before me” mindset. We pursue Innovation and Profitable Growth through continuous improvement and thoughtful problem-solving, and we believe work should include Fun—celebrating success, recognizing our people, and maintaining healthy work-life balance.

POSITION SUMMARY

The Manager, Growth Marketing owns EnableComp’s demand generation engine — planning and executing the multi-channel campaigns that build pipeline, and, as our first dedicated content hire, creating the blog posts, ebooks, landing pages, and nurture content those campaigns run on. This role builds on the technical infrastructure the GTM Engineer maintains and the positioning the Director, Product Marketing sets, translating both into campaigns that generate and nurture qualified leads.

Reporting to the VP, Marketing, the Manager will partner closely with Product Marketing, the Commercial Enablement Director, the Manager of Event Marketing & Strategic Partnerships, and the SDR function to ensure a consistent, well-coordinated path from first touch to qualified pipeline. This is an individual contributor role with no direct reports at this time.

The Job Responsibilities Include

  • Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
  • Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
  • Manage the demand generation budget, tracking spend against ROI and reallocating based on channel performance.
  • Own funnel content end-to-end: blog posts, ebooks/guides, landing pages, and nurture email copy that fuel campaigns — this is our first dedicated content hire, so the expectation is building the engine, not just staffing it.
  • Ensure all campaign content reflects current positioning and messaging maintained by the Director, Product Marketing.
  • Establish a scalable, repeatable content calendar and production workflow.
  • Build and manage lead nurture email programs and campaign workflows inside HubSpot, working within the lead scoring and account routing logic the GTM Engineer designs and maintains.
  • Partner with the GTM Engineer on campaign-specific automation needs and data requirements, without owning the underlying tech stack, integrations, or scoring/routing architecture.
  • Monitor and troubleshoot campaign-level workflow issues, escalating systemic or infrastructure issues to the GTM Engineer.
  • Partner with the Manager, Event Marketing & Strategic Partnerships on webinar and event promotion strategy, registration goals, and post-event lead nurture (Events owns strategy, logistics, and execution; Growth Marketing owns the pipeline goals and follow-up).
  • Partner with the Director, Product Marketing to ensure campaigns and content reflect current narrative, positioning, and competitive messaging.
  • Partner with the SDR function on lead handoff, MQL quality feedback, and conversion tracking.
  • Analyze campaign and content performance data to identify what’s working, kill what isn’t, and continuously optimize for MQL volume, conversion rate, and cost per acquisition.
  • Stay current on emerging channels and AI-powered marketing/content tools, piloting new tactics to keep programs ahead of the curve.
  • Other duties as assigned.

Requirements & Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field required; equivalent combination of education and experience will be considered.
  • 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
  • Experience in healthcare, healthcare technology, Revenue Cycle Management (RCM), or another complex B2B industry is a plus.
  • Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce).
  • Strong writing skills — comfortable independently drafting blog posts, email copy, and landing page copy, since this role owns content without a dedicated content team behind it.
  • Strong analytical skills, with experience pulling and interpreting campaign data to make decisions.
  • Comfort partnering with a technical GTM/RevOps function (e.g., a GTM Engineer) on automation and data needs without owning the underlying systems.
  • Regular and predictable attendance.
  • Must have strong computer proficiency and understand how to use office applications, including MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other learning technology.
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

Special Considerations & Prerequisites

  • Practices and adheres to EnableComp’s Core Values, Vision and Mission.
  • Individual contributor role; no direct reports at this time.
  • A great candidate is self-directed and comfortable owning ambiguous, cross-functional problems; treats data hygiene as non-negotiable; and can translate technical workflows into plain-language impact for Sales and Marketing stakeholders.
  • Strong project management and prioritization skills; comfortable running multiple campaigns simultaneously.
  • A bias toward experimentation and iteration, including piloting AI-enabled content and marketing tools.
  • Minimal travel required (less than 20%), primarily for occasional team or company offsites.
  • Ability to work at a computer for extended periods; standard office or remote work environment.

EnableComp is an Equal Opportunity Employer M/F/D/V. All applicants will be considered for this position based upon experience and knowledge, without regard to race, color, religion, national origin, sexual orientation, ancestry, marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.

EnableComp recruits, develops and retains the industry’s top talent.  As the employer of choice in the complex claims industry, EnableComp takes pride in our continuous commitment to building and maintaining a culture centered around fostering the professional growth and development of our people.  We believe that investing in our employees is the key to our success, and we are dedicated to providing them with the tools, resources, and support they need to thrive and grow their career here. At EnableComp, we are committed to living up to our core values each and every day, and we believe that this commitment is what sets us apart from other companies.  If you are looking for a company that values its employees and is dedicated to helping them achieve their full potential, then EnableComp is the place for you.

Don’t just take our word for it!  Hear what our people are saying:

_“I love my job because everyone shares the same vision and is determined and dedicated. People care about you as a person and your professional growth. There is a genuine spirit of cooperation and shared goals all revolving around helping each other.”_ – Revenue Specialist

_“I enjoy working for EnableComp because of the Core Values we believe in. EnableComp stands true to these values from empowering employees to ecstatic clients. This company is family oriented and flexible, along with understanding the balance of work, life, and fun.”_ – Supervisor, Operations

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Manager, Demand Generation (REMOTE) at EnableComp

Manages demand generation campaigns across multiple channels while creating content like blog posts, ebooks, and landing pages to build qualified pipeline.

Mid Remote Posted 3 days ago RemoteFirstJobs Product
What this role involves

WHO WE ARE

EnableComp earned its reputation in the toughest corners of the revenue cycle by solving the complex claims no one else could. We developed Complex Revenue Intelligence™ (CRI), a smarter approach to predict and prevent revenue loss. Powered by the e360 RCM® AI-driven platform and the most expansive complex revenue cycle data set, today EnableComp helps more than 1,000 hospitals nationwide recover $3 billion annually from complex claims, denials, and revenue recovery. By cutting through complexity, we help hospitals thrive, resulting in recognition as Black Book’s #1 Specialty RCM provider for complex claims and revenue integrity in 2024 and 2025, a multi-year Top Workplaces honoree, and a SOC 2 Type II and HITRUST e1-certified platform.Our Vision is to empower healthcare providers to focus on patient care, not revenue cycle complexity. Our Mission is to uncover what others miss—turning every client dollar recovered into insight that helps prevent future loss. We live our Core Values of Uncompromising Integrity, Ecstatic Clients, and Empowered Team Members by operating with trust, accountability, and a “we before me” mindset. We pursue Innovation and Profitable Growth through continuous improvement and thoughtful problem-solving, and we believe work should include Fun—celebrating success, recognizing our people, and maintaining healthy work-life balance.

POSITION SUMMARY

The Manager, Demand Generation owns EnableComp’s demand generation engine — planning and executing the multi-channel campaigns that build pipeline, and, as our first dedicated content hire, creating the blog posts, ebooks, landing pages, and nurture content those campaigns run on. This role builds on the technical infrastructure the GTM Engineer maintains and the positioning the Director, Product Marketing sets, translating both into campaigns that generate and nurture qualified leads.

Reporting to the VP, Marketing, the Manager will partner closely with Product Marketing, the Commercial Enablement Director, the Manager of Event Marketing & Strategic Partnerships, and the SDR function to ensure a consistent, well-coordinated path from first touch to qualified pipeline. This is an individual contributor role with no direct reports at this time.

The Job Responsibilities Include

  • Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
  • Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
  • Manage the demand generation budget, tracking spend against ROI and reallocating based on channel performance.
  • Own funnel content end-to-end: blog posts, ebooks/guides, landing pages, and nurture email copy that fuel campaigns — this is our first dedicated content hire, so the expectation is building the engine, not just staffing it.
  • Ensure all campaign content reflects current positioning and messaging maintained by the Director, Product Marketing.
  • Establish a scalable, repeatable content calendar and production workflow.
  • Build and manage lead nurture email programs and campaign workflows inside HubSpot, working within the lead scoring and account routing logic the GTM Engineer designs and maintains.
  • Partner with the GTM Engineer on campaign-specific automation needs and data requirements, without owning the underlying tech stack, integrations, or scoring/routing architecture.
  • Monitor and troubleshoot campaign-level workflow issues, escalating systemic or infrastructure issues to the GTM Engineer.
  • Partner with the Manager, Event Marketing & Strategic Partnerships on webinar and event promotion strategy, registration goals, and post-event lead nurture (Events owns strategy, logistics, and execution; Growth Marketing owns the pipeline goals and follow-up).
  • Partner with the Director, Product Marketing to ensure campaigns and content reflect current narrative, positioning, and competitive messaging.
  • Partner with the SDR function on lead handoff, MQL quality feedback, and conversion tracking.
  • Analyze campaign and content performance data to identify what’s working, kill what isn’t, and continuously optimize for MQL volume, conversion rate, and cost per acquisition.
  • Stay current on emerging channels and AI-powered marketing/content tools, piloting new tactics to keep programs ahead of the curve.
  • Other duties as assigned.

Requirements & Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field required; equivalent combination of education and experience will be considered.
  • 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
  • Experience in healthcare, healthcare technology, Revenue Cycle Management (RCM), or another complex B2B industry is a plus.
  • Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce).
  • Strong writing skills — comfortable independently drafting blog posts, email copy, and landing page copy, since this role owns content without a dedicated content team behind it.
  • Strong analytical skills, with experience pulling and interpreting campaign data to make decisions.
  • Comfort partnering with a technical GTM/RevOps function (e.g., a GTM Engineer) on automation and data needs without owning the underlying systems.
  • Regular and predictable attendance.
  • Must have strong computer proficiency and understand how to use office applications, including MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other learning technology.
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

Special Considerations & Prerequisites

  • Practices and adheres to EnableComp’s Core Values, Vision and Mission.
  • Individual contributor role; no direct reports at this time.
  • A great candidate is self-directed and comfortable owning ambiguous, cross-functional problems; treats data hygiene as non-negotiable; and can translate technical workflows into plain-language impact for Sales and Marketing stakeholders.
  • Strong project management and prioritization skills; comfortable running multiple campaigns simultaneously.
  • A bias toward experimentation and iteration, including piloting AI-enabled content and marketing tools.
  • Minimal travel required (less than 20%), primarily for occasional team or company offsites.
  • Ability to work at a computer for extended periods; standard office or remote work environment.

EnableComp is an Equal Opportunity Employer M/F/D/V. All applicants will be considered for this position based upon experience and knowledge, without regard to race, color, religion, national origin, sexual orientation, ancestry, marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.

EnableComp recruits, develops and retains the industry’s top talent.  As the employer of choice in the complex claims industry, EnableComp takes pride in our continuous commitment to building and maintaining a culture centered around fostering the professional growth and development of our people.  We believe that investing in our employees is the key to our success, and we are dedicated to providing them with the tools, resources, and support they need to thrive and grow their career here. At EnableComp, we are committed to living up to our core values each and every day, and we believe that this commitment is what sets us apart from other companies.  If you are looking for a company that values its employees and is dedicated to helping them achieve their full potential, then EnableComp is the place for you.

Don’t just take our word for it!  Hear what our people are saying:

_“I love my job because everyone shares the same vision and is determined and dedicated. People care about you as a person and your professional growth. There is a genuine spirit of cooperation and shared goals all revolving around helping each other.”_ – Revenue Specialist

_“I enjoy working for EnableComp because of the Core Values we believe in. EnableComp stands true to these values from empowering employees to ecstatic clients. This company is family oriented and flexible, along with understanding the balance of work, life, and fun.”_ – Supervisor, Operations

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description